2018 Virtual Reality Consumer Report
Uncover the biggest trends in virtual reality. Get a comprehensive, data-driven report on 4,000+ consumer use, spending, and sentiment of major products, applications, content, and more.
Released: April 2018
What's In The Report?
Now in its 4th year, the 2018 Virtual Reality Consumer Study provides empirically-based insights into a broad scope of topics relating to consumers and virtual reality.
Demographics and psychographics of current & future HMD owners
Media consumption, shopping, and lifestyle behaviors of current HMD owners
Attitudes and intentions for different types of social, Location-Based VR, and more
Usage and willingness to spend on different types of VR content
Exposure and effectiveness of VR marketing campaigns
Available Report & Data Sheet:
Extra Audience Views
New for 2018, Greenlight Insights offers third-party data for detailed audience views.
- Leverage observational and location data beyond
- Improve advertising and marketing ROI
- Understand and leverage purchasing propensities
- Connect survey data to verified, transactional
- Identify new product marketing opportunities
- Find and expand targeted audiences
- Improve segmentation and predictive modeling